Pressroom

Objective

The most common question for anyone who’s getting into virtual production is, what led should I use? It’s the biggest part of virtual production. So, as Vū looked at who could be the best partner to help manufacture the highest quality virtual production panels, Unilumin USA was an easy choice. Vū aimed to:

• Develop state-of-the-art LED panels optimized specifically for virtual production applications.
• Ensure color accuracy and consistency across high-resolution, camera-facing environments.
• Partner with a manufacturer that could provide global quality with local reliability.
• Build a collaborative relationship with a team that understands both the technical demands and the creative process behind virtual production.

Solution

After evaluating multiple options, Unilumin emerged as the ideal partner. Renowned for its engineering excellence and precision manufacturing, Unilumin offered LED panels that met every requirement for modern virtual production:

• High refresh rates for seamless camera capture.
• True-to-life color reproduction for realistic backgrounds.
• Robust U.S. support network for ongoing service and maintenance.

The partnership between Vū and Unilumin USA quickly evolved beyond supplier and client—it became a collaboration built on innovation and shared vision. As Vū looked at who could be the best partner to help us manufacture the highest quality virtual production panels, it was an easy choice that Unilumin be a good fit for them. Together, Vū and Unilumin engineered LED panels that deliver uncompromising performance in virtual environments—bridging the gap between advanced display technology and creative production needs.

Daniel Mallek, Director of Content and Innovation at Vū, described it best: “With the strong passion that we have at Vū for bringing virtual production technology to the masses, paired with Unilumin’s commitment to providing technology that hits a high standard—the synergy between our two brands has been really exciting. They see the potential growth that virtual production has for creative people—it really makes it a match made in heaven.”

Outcome

The Vū x Unilumin partnership has set a new benchmark for the virtual production industry. The resulting LED panels are now used in state-of-the-art studios across the country, enabling creators to produce immersive, high-quality visual content with unmatched precision and reliability. The collaboration’s success underscores how technical expertise and creative vision can combine to redefine an entire production process.

Setting the Standard for Virtual Production LED Displays

As Unilumin USA’s newest distributor, Electro-Matic Visual is proud to extend this innovation to customers across North America. By making these same advanced LED technologies available for applications ranging from film and broadcast to corporate visualization and live events, Electro-Matic continues to champion the future of digital display solutions. The Vū and Unilumin partnership represents what’s possible when two leaders unite to push the boundaries of technology and creativity.

This collaboration represents the perfect fusion of cutting-edge LED engineering and real-world production expertise, redefining what’s possible in virtual production environments across film, television, and creative industries. And now, with Electro-Matic Visual helping bring these solutions to market, more organizations can harness the same powerful display technology driving the next era of virtual production.