Building a Best in Class Portfolio Through Values, Alignment, and Partnership
How Electro-Matic Evaluates and Selects the Right Partners
Before a manufacturer becomes part of the Electro-Matic portfolio, they must meet the core principles we use to evaluate potential partners, including:
- Having a commitment to the U.S. market and also having the ability to support customers with real people, real facilities, and real resources, in the U.S. market.
- Maintaining high standards by carefully selecting the partners they choose to work with.
- Go‑to‑market strategy is focused and not diluted by too many overlapping partners, ensuring it doesn’t limit Electro-Matic’s ability to generate demand.
- Delivering consistently high product quality
Partnering with top‑tier manufacturers is important when solving customer problems. Working with best‑in‑class partners allows Electro-Matic to bring the most advanced, proven technologies to the table. Their global support structures reduce customer risk, and their track record of solving complex challenges ensures we can confidently deliver the right solutions every time.
Choosing Partners Who Share Our Values
Great products are important, but great values define long‑term success. Electro-Matic looks for manufacturers to partner with who demonstrate:
- Honesty
- Integrity
- A willingness to do the right thing for partners and customers
Electro-Matic and our manufacturing partners operate as an extension of one another. Customers often view us as interchangeable because of our constant communication, ongoing training, transparency, and trust. Both teams understand each other’s strengths and feel confident representing one another. It’s a genuine two‑way partnership built on shared values and aligned commitment. These principles set the foundation for strong collaboration, trust, and consistent customer support.
A Strategic Mix That Balances Breadth and Depth

Balancing breadth and depth starts with selecting the right partners and shaping a portfolio that makes automation easier for our customers. Our Partners: Check out our Regional Line Cards
- Electro-Matic partners with the #1 or #2 best‑in‑class partner in each category, ensuring we bring forward the strongest technology and support available in the market.
- Avoid multiple brands selling the same technology to eliminate conflicts and confusion. Our flagship partners are selected to offer broad coverage within Industrial Automation without directly competing with one another. Because we carry fewer lines than a traditional electrical wholesaler, we’re able to stay focused and grow meaningful market share with our partners.
- EM’s thoughtfully curated product mix makes it easier for customers to standardize across facilities and regions. We can offer a full automation solution, from design software to automation and controls hardware, ensuring every need is covered.
- EM actively collaborates within the Association for High Technology Distribution (AHTD): alongside other Automation Solution Providers and manufacturers within AHTD, an organization dedicated to increasing the productivity and market share of its members. Electro-Matic connects with their partners and like‑minded companies to share ideas, strengthen partnerships, and deliver stronger automation solutions together.
Long‑Standing Partnerships Built on Trust
Many of EM’s core partnerships span over 20 years, proof of the strong commitment and mutual growth our partnership is built on:
- Transparent, constant communication: Ongoing, open dialogue that keeps both teams aligned, informed, and able to quickly adapt to customer needs and market changes.
- Investment in training: Continuous development across all organizations to ensure teams stay knowledgeable and fully equipped to support customers with current and emerging technologies.
- Aligned goals to grow the market share together
Customer advantages to Electro-Matic’s long-standing partnerships:
- Customers benefit from reliable guidance, faster problem‑solving, and support from people who know their them and their equipment inside and out. Deep product knowledge is built over years of working closely with our partners and their technologies. Both teams understand not only the latest products, but also legacy systems, customer preferences, and real‑world application needs.
- Fine-tuned stocking strategies: Reliable stocking strategies developed through years of experience, built from long-term data, customer insights, and a deep understanding of core vertical markets. Over time, this experience has allowed EM to fine‑tune which SKUs are stocked, ensuring the right products are on hand to meet customer requirements quickly and consistently.
Recognition That Reflects How We Serve Our Partners and Customers
We’re proud to earn manufacturer awards, not as a headline, but as a reflection of how we work together. Everyone at Electro-Matic is aligned and committed to bringing the most value to our partners and customers. These recognitions underscore that shared focus: delivering value as one team, executing with excellence in sales, service, and support, and strengthening partnerships that ultimately improves the customer experience.
These achievements reflect the strong, long‑standing relationships we’ve built across the industry. Each award reflects how collaboration with our partners elevates our collective success.
Looking ahead, we remain committed to pursuing new achievements and raising the bar even higher. As our partnerships continue to grow and evolve, we will stay focused on delivering meaningful results, embracing innovation, and striving for recognition that reflects our ongoing dedication to excellence.
Looking Ahead: Preparing for the Future of Automation
As we look ahead, Electro-Matic remains committed to strengthening our relationships with our partners and staying closely connected to the needs of our customers. This helps us move forward with confidence and stay aligned as one team. We are committed to stay ahead by:
- Keeping in constant communication with our partners about customer needs and market demands
- Regularly comparing partner technology against industry trends to identify gaps
- Actively seeking new partnerships when customers need emerging technologies
We are committed to bring high‑level technological solutions and growing our market presence with the strong support of our partners.
The People and Partnerships Behind Our Past. Present. Future.
As previously highlighted, Electro‑Matic’s 50‑year history is built on a foundation of service, innovation, and strong partnerships that have helped customers move forward with confidence. Read More: Electro-Matic: 50+Years of Trust and Performance . Building on our history, this journey continues with the people who power our success today. In the upcoming months, we’ll shift the focus to the people and expertise behind what we deliver: our engineering and technical resources, the depth and longevity of our teams, and the experience that supports our customers every step of the way.
Contact your account manager or Contact Us for any of your industrial automation needs.[/vc_column_text][/vc_column][/vc_row]

