Pressroom

Objective

The existing LED wall had served its purpose for more than a decade, but as technology evolved and the lifecycle of the previous panels approached its end, Comcast sought a solution that would:

• Deliver significantly higher resolution.
• Withstand continuous public operation.
• Accommodate a more dynamic content arsenal.

Unilumin’s challenge was clear: create an LED solution that wasn’t just bigger — but better in every measurable way.

Solution

Unilumin designed and supplied a custom Uslim2.6 LED wall for the Comcast lobby spanning approximately 85 feet wide by 25 feet tall, totaling over 27 million pixels — more than triple the pixel density of earlier iterations. This upgrade achieved a true 8K-plus visual surface ideal for ultra-realistic imagery. Key advantages of this solution included:

• Seamless ultra-high resolution image quality that brought holiday content and everyday visuals to life with stunning clarity.
• Enhanced brightness and contrast, optimized for the ambient light conditions of the bustling Comcast Center lobby.
• Improved energy efficiency and operational reliability, critical for a high-traffic installation running up to 18 hours a day.

The result: a stunning installation that not only supports traditional festive storytelling but also functions as a year-round digital art installation.

Integration and Collaboration

To bring this vision to fruition, Unilumin worked closely with:

• Niles Creative Group, who conceptualized and produced compelling holiday and perennial content.
• Analog Way and Picturall, whose media servers and processors fed the display with bandwidth-intensive 8K content.
• Comcast’s technical and facilities teams ensuring seamless integration with the existing architecture.

This collaboration represents the perfect fusion of cutting-edge LED engineering and real-world production expertise, represents what’s possible when innovative minds unite to push the boundaries of technology and creativity. And now, with Electro-Matic Visual helping bring these solutions to market, more organizations can harness the same powerful display technology driving the next era of virtual production.

Setting the Standard for Virtual Production LED Displays

As Unilumin USA’s newest distributor, Electro-Matic Visual is proud to extend this innovation to customers across North America. By making these same advanced LED technologies available for applications ranging from film and broadcast to corporate visualization and live events, Electro-Matic continues to champion the future of digital display solutions.