Unilumin Video Wall Installed at World’s Most Iconic Wax Museum
Madame Tussauds is famous throughout the world for its life-like wax models of historical and contemporary figures. At Madame Tussauds in Orlando, one of the most popular attractions is the ‘Music Stars’ gallery where visitors can strike a pose with influential artists throughout music history. To add to the ambiance of the gallery, a new video wall brings wax models to life with popular music videos from artists like Bad Bunny, Taylor Swift, Ariana Grande and Lady Gaga. The display engages visitors, adding a dynamic new ‘third dimension’ to the static exhibits.
Merlin Entertainment wanted to upgrade the existing installation with a higher-quality LED video wall. Together, Electrosonic, Brightsign, and Unilumin engineered, installed and integrated the wall to provide a powerful focal point for the gallery.
Situation
As visitors move through the maze-like structure of Madame Tussauds, they reach the ‘Music Stars’ gallery. In contrast to the incredibly realistic, but static, silent figures throughout the museum, visitors are suddenly surprised by the sounds, sights and energy of a ‘live’ performance on the video wall. Music videos play behind models of iconic musicians, adding a more immersive element to the figures on display creating a more lively environment in the gallery. An existing video wall provided a focal point for this gallery, but Merlin Entertainment wanted to bring the installation up to date and make use of the latest display technologies.
The Challenge
Merlin Entertainment wanted to upgrade the existing video wall with a display that would improve visitor experience and offer simpler operation. The video wall had to be installed quickly to minimize disruption for visitors. The attraction also required a convenient support service to eliminate the need for on-site contractors. The solution required a video wall that offered higher resolution and quality, as well as a control and content delivery system that could be operated by the Tussauds team.
Solution
Electrosonic collaborated with LED manufacturers Unilumin and media player specialists Brightsign to ensure the replacement would provide the optimum visitor experience. To display the music videos in extremely high resolution a higher pixel pitch was recommended for the 12 x 6-foot LED wall. The Brightsign media player delivers content with full HD and 4K playback to create greater impact and a more realistic impression.
Key Aspects of the Collaboration
High-Impact Projects: Electrosonic works with Unilumin to install high-resolution 12×6 foot (or larger) LED walls that provide immersive experiences in high-traffic environments.
Technology & Quality: Unilumin provides fine-pitch LED tiles (including COB and SMD technologies) known for high brightness, wide viewing angles, and energy efficiency.
Immersive Experience: Electrosonic often pairs Unilumin screens with advanced media servers (like BrightSign) and custom content, allowing for high-definition and 4K playback.
‘The new video wall is AMAZING and our Guests are enjoying the vibe! Thanks to everyone at Electrosonic for being such a pleasure to work with!” Paul Gould | Cluster General Manager, Merlin Entertainment
The video wall in the ‘Music Stars’ gallery creates a real impact with visitors and provides a stunning focal point in a static space filled with life-like models of music legends. Adding video and audio to static exhibits has created a more immersive environment in the museum and provided a powerful soundtrack to bring the legends to life. This ‘third dimension’ further enhances Madame Tussauds’ reputation as the world’s greatest wax museum.
SERVICES PROVIDED
Video Wall
Build & System Integration
Video & Control Systems
Project Management
Detailed Engineering
Installation & Integration
System Commissioning
System Programming